Robert Chinman

A strategic and innovative marketing leader with 18 years’ experience in designing and delivering strat-egies that create leads and deliver sales. Accomplished in corporate communications, public relations and marketing. International experience in both the agency and client side across a range of industries including hospitality, semi-government and FMCG in Europe, the Middle East and the Americas.

Relevant experience

Director of
PR and Communications

Four Seasons Hotel
One Dalton Street, Boston, USA

Hired as a member of the pre-opening team to design and communicate hotel positioning in the market through an integrated communications strategy. Created comprehensive pre-opening PR, social me-dia, and digital marketing plans aligned with business strategy of the hotel and Four Seasons brand.

View Rob's Achievements at One Dalton

• Secured media coverage in opening month from high value outlets e.g. Travel + Leisure, Condé Nast Traveler, Forbes Travel Guide, Boston Globe, NBC Boston, worth in excess of US$300,000.

• Secured media coverage in opening month from high value outlets e.g. Travel + Leisure, Condé Nast Traveler, Forbes Travel Guide, Boston Globe, NBC Boston, worth in excess of US$300,000.

• Fostered close partnerships with destination marketing organisations (e.g. Greater Boston Con-vention & Visitors Bureau) and commercial entities (e.g. Boston Celtics, Institute of Contemporary Art Boston, Emerald Necklace Conservancy) to maximise positive exposure for the hotel.

• As leader of the hotel Crisis Communications Team, managed multiple media inquiries in relation to COVID-19.  Provided counsel to senior stakeholders and made critical decisions to successfully protect the reputation of the hotel.

• Conceptualised and launched new brand identity for hotel spa, The Wellness Floor at One Dalton. Managed external design agency to produce brand assets and roll out of all marketing collateral.• Co-authored the “One Dalton Art Collection” brochure; nominated official Art Ambassador of hotel.

• Leader of Four Seasons delegation in cross functional team with Zuma restaurant – directly re-sponsible for growing relationship and supporting the Zuma PR team at global head office level.

Director of
PR and Communications

Four Seasons Hotel
Abu Dhabi at Al Maryah Island, UAE

Responsible for planning and executing strategy in public relations, social media and digital marketing in order to drive revenue for the hotel’s rooms, food & beverage and spa divisions. Official representa-tive in partnerships to generate positive sentiment towards the destination of Al Maryah Island.

View Rob's Achievements at Four Season's Al Maryah

• Directed a digital marketing campaign, increased volume of rooms bookings by +193% year over year, delivered incremental US$130,000 revenue.

• Directed a digital marketing campaign, increased volume of rooms bookings by +193% year over year, delivered incremental US$130,000 revenue.• Conceptualised and launched a highly targeted restaurant events campaign for Ramadan 2018, achieved 5,962 dining covers and revenue of US$255,000 from media spend of only US$3,000.

• Designed, planned and executed integrated promotional calendar across all hotel divisions includ-ing six restaurants and bars, and award-winning hotel spa with eight treatment rooms.

• Designed, planned and executed integrated promotional calendar across all hotel divisions includ-ing six restaurants and bars, and award-winning hotel spa with eight treatment rooms.• Appointed advisory member of the Four Seasons EMEA Region Spa & Wellness Committee, pro-vided spa marketing leadership to PR colleagues from 20 other properties.• Conceptualised and launched “The UAE Collection”, managing two Dubai hotel property teams to launch a stay offer campaign.  Created supporting marketing plan and promotional calendar.

• Invited guest speaker at Four Seasons Global PR Summit in Miami, 2018, presented “Best Prac-tices of Integrated Marketing Campaigns” to teams from 117 other hotel properties.

Head of PR Communications & Marketing

Private office HH Sheik Mohammad Bin Suroor Al Nahyan
Abu Dhabi, United Arab Emirates

Advisory position reported to HH Sheik Mohammad Bin Suroor Al Nahyan – provided consultative services in public relations and marketing strategy across multiple businesses. Repositioned Jalboot Marine into a diversified marine operation including boat design, marina management, and private charters. Presented the rebranded business at the Dubai International Boat Show 2017.

Freelance Marketing Consultant

Dubai, United Arab Emirates

• Six-month fixed term contract in a client services role for Brand Union (now Super Union), a brand design consultancy agency.• Six-month fixed term contract in a client services role for Brand Union (now Super Union), a brand design consultancy agency.

• 12-month fixed term contract for Turquoise Branding, a brand strategy and design agency, head-quartered in London.  Responsible for establishing operations and business development.

Additional Experience

Regional Sales Manager                      The Entertainer, Dubai, UAE
Oct 2012 – Dec 2014

Sales Manager                                        African+ Eastern, Dubai, UAE
Feb 2010 – Oct 2012

Business Development Manager       Adnams plc, London, UK 
Jun 2005 – Feb 2010

Business Development Executive      Diageo, London, UK
Jun 2002 – Jun 2005

Education

BA Hons
Business Administration

Anglia Ruskin University Cambridge, UK 2002

Corporate Communication

Cornell University, USA  2020

Digital Marketing for Hospitality

Cornell University, USA  2018

Hotel Revenue Management

Cornell University, USA  2017

Interests

Fitness

Nutrition

Music

Travel (Latin America 2017, Asia 2018, Caribbean 2019) 

Languages

English – Professional level

French – Intermediate level

Arabic – Basic level

Chat with Rob:

Email: robchinman@me.com

Telephone: +1 857 233 6950